At Gamescom 2023, Philips OneBlade made a big splash by joining forces with esports team BIG. They set up cool activities where fans could meet popular gamers like gob b and tabseN, and even challenge them in Trackmania races featuring a special BIG x OneBlade car. Philips also added a fun twist by offering free shaves right at their booth, combining gaming with grooming. Overall, it was a creative way for Philips to connect with gaming fans in Germany and show off their products in a more interactive setting.

My role: Motion & art direction