WHAT IS THIS?

The NAIKE HYPERCHROME X-1 is the product of a unique blend of artificial intelligence and human creativity.

The project began with a satirical twist on the iconic Nike logo, replacing it with "Naike", a clever nod to the fusion of AI and design. Using AI-driven tools, I generated the sneaker’s overall concept, from shape to color palette, while maintaining a playful, futuristic aesthetic. The design process was iterative, with AI creating the core visual elements and me refining them with a touch of human humor and intuition. The end result is a sneaker that not only pushes the boundaries of footwear design, but also showcases the potential of AI in creative projects. This piece represents the perfect balance of innovation and personal flair in modern design.

I drew inspiration primarily from the late ’90s CHROMECORE trend, a time when brands embraced the futuristic aesthetic of the approaching new millennium. Everything started shifting towards shiny surfaces, sleek whites, and metallic finishes.

The Naike HYPERCHROME X-1 reinterprets this nostalgic trend through the lens of modern artificial intelligence, blending retro-futurism with cutting-edge technology. In essence, it’s a ’90s vision of the future, reimagined for today’s AI-driven world.