NEVER NOT NEW
NEVER NOT NEW
What is this NEVER NOT NEW?
Never Not New focuses on modern brand integrations within the entertainment world, particularly connecting brands with top creators and shows.
It offers a platform where brands can seamlessly integrate into the most popular content, particularly targeted at Gen Z and Gen Y, ensuring that their messaging reaches relevant audiences in engaging, non-intrusive ways.
The idea is to create fresh, impactful brand experiences within trending show formats, helping brands to stay relevant and future-proof their marketing strategies.
Never Not New emphasizes staying ahead of the curve by tapping into cutting-edge digital trends and fostering authentic connections between brands and content creators. This ensures brands are not just seen, but actively part of the cultural conversation.
Creating a brand:
With a little bit of #DAFD03 and a little more of #9152FE – NEVER NOT NEW was born.
Creating the logo and brand identity for Never Not New was both a fun and fulfilling journey. The brand aimed to represent innovation, as the name tells. I needed to portrait that in simplicity and in a proper color language.
Typography played a significant role as well. I opted for a clean and modern sans-serif font that conveyed approachability while maintaining an air of elegance. Consistency in typography across all brand materials ensured that the voice of Never Not New was clear and recognizable.
Roboto was my best choice.
visit www.nevernotnew.com to see the finished product.
My role: Branding & identity, concept.
Finding the right direction
Here are some of the sketches I came up with, while playing around with the logo and how it could look.