Müllermilch - #Esports

Since 2022, I’ve been working on digital and print campaigns for Müllermilch, especially around events like IEM and Gamescom.

In 2024, we decided to step up the attention with a mini AR game.

The idea? In the app: you chase chickens (a nod to Counter-Strike), make them pop and they turn into Müllermilch bottles. Collect enough bottles, and you win cool prizes.

It was a hit and really got people talking about the brand.

My role: concept and art implementation